Communication
PUBLIC RELATIONS AND COMMUNICATIONS
COMPETENCIES
- Comprehend effective communication strategies and techniques and assist in the development and implementation for both external and internal communications.
- Identify and understand the components of public information management and public relations
- Understand the major stakeholders within the school district
- Develop and use appropriate presentation skills/strategies to present financial data and other information as requested as required to various stakeholders
SOCIAL MEDIA
COMPETENCIES
- Understand the principles of social media
- Knowledge of major tools, categories and possible uses of social networking
- Apply social media to solve information problems, and communicate digitally with users
- Use social networking sites for promotional, reference and informational purposes.
- Navigate, evaluate and create professional content on social networking sites
- Follow netiquette, conform to ethical standards and interact appropriately with others online
- Understand copyright, security and privacy legislation as it relates to the use of social media sites
- Understand the importance of digital identity and reputation management using social media
- Develop acceptable use policies and practices for networking and social learning for staff and students