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Area of Practice - Communication

Communication

PUBLIC RELATIONS AND COMMUNICATIONS

COMPETENCIES

 
  1. Comprehend effective communication strategies and techniques and assist in the development and implementation for both external and internal communications.
  2. Identify and understand the components of public information management and public relations
  3. Understand the major stakeholders within the school district
  4. Develop and use appropriate presentation skills/strategies to present financial data and other information as requested as required to various stakeholders
 

SOCIAL MEDIA

COMPETENCIES

 
  1. Understand the principles of social media
  2. Knowledge of major tools, categories and possible uses of social networking
  3. Apply social media to solve information problems, and communicate digitally with users
  4. Use social networking sites for promotional, reference and informational purposes.
  5. Navigate, evaluate and create professional content on social networking sites
  6. Follow netiquette, conform to ethical standards and interact appropriately with others online
  7. Understand copyright, security and privacy legislation as it relates to the use of social media sites
  8. Understand the importance of digital identity and reputation management using social media
  9. Develop acceptable use policies and practices for networking and social learning for staff and students
 
Area of Practice Image
Area of Practice
Administration
Financial Resource Management
Human Resource Management
Facility Management
Property Acquisition and Management
Planning and Evaluation
Communication
Technology Management
Transportation

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#1200, 9925 - 109 Street
Edmonton, Alberta, Canada T5K 2J8
Phone: (780) 451-7103
Fax: (780) 482-5659

 

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